StrawberryFrog Launches Sister Shop BlueberryContent

By Patrick Coffee 

“The time has come,” the Walrus said, “to talk of many things. Of new biz opps and content shops …”

On that note we turn to StrawberryFrog, which is the latest in the long and surely growing list of agencies that have launched their own internal #content studios.

Some of BlueberryContent’s projects began a while ago, but the branding, packaging, publishing and design unit of Scott Goodson’s agency officially launched today. The new berry in town promises “a fresh and fragrant take on stretchy content,” which is an arrangement of words we’ve yet to hear in that particular order.

“Clients are increasingly looking for content that can be used across digital, social and all platforms. Blueberry Content’s mission is to ignite the most powerful force—a smart design idea that makes a difference in client’s business,” said BlueberryContent’s Karin Drakenberg, who is also both evp of StrawberryFrog and Goodson’s wife.

A quick glimpse at the new division’s Instagram page reveals a range of projects like packaging design for AB InBev’s Budweiser NEO, logo design for First Abu Dhabi Bank and the No Bullshit cleanser line.

Long-term plans for BlueberryContent and StrawberryFrog aren’t yet clear. The shop, which has been independent for nearly a year since buying itself back from Apco Worldwide last May, recently debuted its first Olympics ad for client SunTrust.
We might point out that the logo does not resemble a blueberry so much as a rolling eyeball. But surely that was intentional.