StrawberryFrog Buys Itself Back from Apco Worldwide, Rocks Out to Bon Jovi

By Patrick Coffee 

Scott Goodson is free to spread his independent wings once again.

The founder and CEO of StrawberryFrog has bought his former agency back from international PR firm Apco Worldwide, which surprised many in the marketing world by acquiring a majority share in the SF organization back in 2012.

As reported in Adweek this afternoon, the agency has bought back the shares owned by Apco in a deal whose details have not been disclosed.


The 5-year relationship was somewhat troubled. In 2014, employees of the agency’s Amsterdam office sued the parent company for failing to pay their salaries after the business went south. Apco later clarified that StrawberryFrog Amsterdam was a completely independent organization also known as the Dutch Advertising Consortium, and the suit was eventually dismissed due to the organization’s official bankrupt status.

Neither Apco nor StrawberryFrog would comment on the split today after multiple requests.

In other agency news, the Goodson shop’s latest spot for client SunTrust Bank stars an Atlanta Braves groundskeeper with a borderline embarrassing fondness for the music of one Jon Bon Jovi.

Did we say borderline??