Stopp, “an integrated production company that combines creativity, technology and VFX disciplines to create innovative work with emotional connections” has launched a new broadcast and digital campaign for Adidas Outdoor promising the brand is “Open All Winter.”
For the campaign, Stopp partnered with extreme sports stars Hayley Ashburn (slackliner), Jean-Baptiste Chandelier (paraglider) and Junhee Han (ice climber) to show off Adidas’ range of Climaheat products boasting an insulation design that keeps the wearer warm in extreme winter conditions. The spot opens on a seemingly abandoned town as a sign reading “Closed for winter” swings in the breeze. A group of determined runners bust through, undeterred. Then the spot focuses on ice climber Junhee Han as he takes on a steep slope, followed by the other featured extreme athletes showing off their skills, before ending with the “Open All Winter” tagline.
In addition to the broadcast spot, which also runs online, the campaign is supported by digital elements and a competition running over the course of twelve weeks, inviting participants to share winter pics on Instagram and Twitter. A new winner will be picked every week, with an athlete jury selecting one grand prize winner to receive a winter road trip across Canada with four friends.