We almost shed a tear over this tribute video for FEDEX’s Director of Advertising, Steve Pacheco, who recently won the Memphis Advertising Federation’s Silver Medal Award. He’d served on the Addy’s and the Clio’s boards. He donates his time to community boards in Memphis and generally sounds like a nice guy. Hell, he’s a judge for a BBQ competition. At the end of the weepy piece, OMD, BBDO and a whole lot of other folks give shout-outs. Really, we almost shed a tear.
“The twinkle [in his eye] could be due to his mind spinning with new ideas and concepts to impact the advertising industry.”
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How could you not cry?