McCann VP/CD Steve Nasi Discusses Creative Problems, Solutions

By Kiran Aditham 

With our Creative Pro series off the ground, Mediabistro’s Ben Kessler spent a few minutes with Steve Nasi, VP/creative director at McCann Erickson. A former ACD and CD at various shops ranging from Agency.com to Ogilvy, Nasi discusses topics such as getting past a creative block, inspiring ad-related books, “cuddling up” to difficult clients, problems in advertising today and the perils of going “edgy” among other things. If interested in viewing more, sign up to Creative Pro here.

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