Designer footwear maker Steve Madden has named media agency January Digital as its digital agency of record in North America. The agency will be responsible for developing and executing Steve Madden’s digital media strategy and investment.
In October 2022, Steve Madden brought on January Consulting, the consulting arm of January Digital, to transform the brand’s media strategy and marketing measurement systems. As a result, Steve Madden saw improved cross-functional alignment and communications, increased collaboration, and boosted productivity across the organization, which is why it expanded its work with the agency.
“We are thrilled to be expanding our partnership with Steve Madden,” said Vic Drabicky, founder and CEO of January Digital and January Consulting in a statement. “We believe the combination of their great product, brand heritage, and experienced leadership team with our team’s strategy, media, data, and leadership capabilities will drive exceptional results and build a great partnership.”
January Digital is tasked with building, planning, executing, and analyzing all of Steve Madden’s digital media advertising.