Jacksonville, Florida-based national retain chain Stein Mart appointed Nashville-based independent agency BOHAN as its creative and strategic agency of record.
In the role, the agency will be tasked with handling a full range of services including creative, brand strategy and social content development. BOHAN’s first work for the client is expected in the company’s third quarter.
In the past, Stein Mart has worked with agencies including Orlando’s Fry Hammond Barr and Arnold New York, according to the Nashville Post.
“BOHAN’s creative roots run deep in the retail sector, and the opportunity to work with a client of Stein Mart’s caliber is certainly one that we’re excited about,” BOHAN president and chief executive officer Shari Day said in a statement.
“BOHAN is a good fit culturally for our organization, and their retail expertise uniquely positions them to understand the Stein Mart brand,” added Stein Mart CEO Hunt Hawkins, who was officially appointed to that position earlier this year after serving as interim CEO Since last September, when former CEO Dawn Robertson resigned. “BOHAN has shared interesting insights not only on the dynamic retail industry but also on our customers. We look forward to their creative direction as we move forward.”
According to MediaPost, Stein Mart spent $59.6 million on advertising last year, up from $57.5 million in 2015. Like a lot of retailers, the chain has struggled with sluggish sales recently.