Last month we heard that State Farm was in the midst of an unofficial creative review in the interest of reviving its brand. That pitch was indeed going on, and now it’s over.
Now, AdAge’s Chicago sources say that DDB won the pitch and retained the business.
These sources say they have no idea what DDB’s winning concept might have been but that the client will not hold any further reviews.
That would mean that nothing changes in terms of its agency lineup–but the the company’s other agencies, including Translation and FCB, will work on DDB’s concept.
That means no more Coneheads and, potentially, no more of the NBA-centric work from Translation. The brand will most likely drop its “Get to a Better State” tagline.
You should just check out Maureen Morrison’s full writeup.