Starworks Group enlisted the aid of Lil Jon, Whoopi Goldberg, Lena Dunham, Fred Armisen and a host of other celebrities for a Rock the Vote spot set to a reworking of Lil Jon’s “Turn Down for What” as “Turn Out for What.”
The spot opens with Lil Jon informing Goldberg that he’s turning out for the midterm elections. At the polling center he meets a big fan and runs into Lena Dunham, who won’t reveal Girls spoilers to the rapper, much to his dismay. Around the video’s midpoint, celebrities start mentioning the causes they are turning out to vote for over “Turn Out for What.” (Surprise: Lil Jon is turning out for marijuana legalization.) Say what you will about the ad’s over-the-top approach, but it’s certainly received its share of attention, racking up almost 600,00 YouTube views since being posted earlier in the week.
Credits:
Client: Rock the Vote
Title: “Turn Out For What”
Agency: Starworks Group
Creative Director: Brody Baker
Production Company: 1985
Executive Producer: Kaitlyn Parks
Director: Brody Baker
Writers: Doug Manley, Brody Baker
Director of Photography: Ivan Abel
Line Producer: Craig Dibiase
Production Designer: Andrea Huelse
Editor: Trish Fuller
Colorist: Tom Poole
Sound Mixer: T. Terressa Tate
Casting Director: Lisa Duckworth
Special thanks to: Milk Studios, Whitehouse Post, Company 3, Royal T Room, Method, Fatking Films