Starcom USA has picked up Bank Of America’s traditional and online media strategy, planning and buying activities. The work will be based in
Starcom’s Chicago office with the agency working collaboratively with BBDO and Hill Holliday. The incumbent on the account was Prometheus Media Services. Other contenders were as we reported back in November: OMD, Universal McCann and digital shop Avenue A/Razorfish.
Despite the account being valued at around $250M, we’re not excited by this win. Come on… Universal McCann was really hard to beat, right? Please.