“A few months ago, I sat on a panel and listened to some of my competitors arguing program ratings vs. commercial ratings. Gimme a break.”
That quote comes from Starcom USA CEO John Muszynski (pictured above) whose agencies has been named by AdAge as this year’s agency of the year. Adage gave Starcom the award last year, and it’s the fifth time since 2001 it’s been named top U.S. media shop. No doubt the shop has an insane year winning Samsung, U.S. Cellular, United Airlines, PetSmart, Del Monte Foods’ StarKist, Milk Bone and some others. They lost WaMu and Macy’s, but with those high profile wins the shop didn’t even feel it.
Mr. Muszynski also said that:
“We used to get called in very late in the process. After the strategy and creative were already set, we’d be asked to put together an exposure plan for it. Now we’re equals, and the creatives produce the idea we formulate together.”