Starbucks Tries its Hand at Saving the Planet

By Kiran Aditham 

Unfortunately, there’s no free latte in it for us for posting two Starbucks items in one day. Still, since we reported on Puma’s nifty green-friendly packaging overhaul yesterday, why not see what another major brand is up to just in time for Earth Day. Yep, Starbucks is going eco-friendly as well as the clip above (done by BBDO) shows. The omnipresent brew brand urged thousands of NYC commuters on March 17 and 18 to trade in their coffee cups for reusable tumblers and in turn help create a large Sequoia mural.

The reward for the 5,000 or so people who pledged to keep using their tumblers as well as those who already have them? Tomorrow, Starbucks is giving away a complimentary brewed coffee to tumbler-toters. It’s not a large payoff but it’s part of Starbucks’ larger mission to help reduce environmental impact. According to a company release, Starbucks is working to develop a comprehensive recyclable cup solution and its goal is to ensure that 100 percent of its cups are reusable or recyclable by 2015.

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