Stagwell Enters Next Stage of International Expansion With Launch of Stagwell Brazil

By Kyle O'Brien 

Network Stagwell has expanded into Brazil with a new global office to accelerate the company’s growth in Latin America—and drive collaboration across its local agencies and affiliate partners. It’s the second international office the company has opened in 2022. In January, Stagwell launched an office in Singapore to accommodate its growth throughout the APAC region.

“We’re excited to enter this new chapter of our ambitious global expansion, returning to a region I’ve long believed to be the front door to international expansion for modern brands,” said Mark Penn, chairman and CEO at Stagwell, in a statement. “Stagwell Brazil will be a crucial player in the LATAM marketing ecosystem as we continue to grow our best-in-class offering for global clients.”

Vinicius Reis will lead the Stagwell office in São Paulo as president alongside CCO and partner at CPB Brazil Andre Kassu and CCO and partner at CPB Brazil Marcos Medeiros. They will work to drive growth and bolster capabilities to serve regional and global clients seeking to reach consumers in the Latin American market.

Reis will also continue to lead operations at Stagwell agency CPB Brazil where he, Medeiros and Kassu have built the agency with clients, including Stella Artois, AB InBev, McCain, Amazon, Activision, Blizzard, Bauducco, PicPay, 99 (DiDi) and Diageo, among others. Prior to CPB, Reis served as CEO of Havas Digital and held international executive roles at DDB Miami and Lowe Worldwide.

“Stagwell’s mission to transform marketing with the power of creativity, data and technology is a powerful differentiating force in the market right now—and we’re excited to contribute the network’s growth,” said Reis in a statement. “With Stagwell Brazil, we have the opportunity to drive region-wide collaboration in service of our clients.”

Stagwell agencies in Brazil include global travel media firm Ink, communications network Allison+Partners, CPB Brazil, YML, Locaria and Code & Theory. Additionally, Stagwell has expanded its footprint across LATAM over the past year via affiliate partnerships with recognized content and media agency networks Anchor Worldwide, Grupo Garnier and The Lab, with teams distributed across Aruba, Costa Rica, Colombia, Curacao, Mexico, Nicaragua and Panama.

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