Last year, The New York Lottery launched a creative review after more than 12 years with incumbent AOR DDB. During its time with the client, the agency produced ads utilizing every archetype from New York hipsters and dogwalkers to young-ish men who age a bit too quickly for comfort.
An unnamed source close to the matter seemed insistent on leaking related information to Adweek–and to us. The former first confirmed in July that the pitch was down to three agencies: FCB Garfinkel, McCann and the incumbent. In November sources told us that McCann was the winner–and while the agency wasn’t able to confirm this at the time, it later proved to be true.
Staffing changes stemming from the end of that relationship hit DDB’s New York office this week more than six months after the client concluded its review. Sources call it a planned restructuring–and while we don’t have any specific names, we’re told that the move affected at least one producer as well as several individuals within the agency’s Manhattan-based creative department.
In case you missed it (you didn’t), DDB New York most recently made news by expanding its creative team with the hires of CCO Icaro Doria of W+K São Paulo and GCD/content director Hannah Fishman of PR giant Edelman.
McCann has yet to publicly release its first campaign for the new client.