As SS+K states in the video above, their initial idea for a holiday card featured an online remote-control pinata-smashing robot. For the record, this would have been awesome.
Instead, SS+K decided that a more fitting tribute to the holiday season would be following agency co-founder Rob Shepardson during his visit to the Lower East Side’s PS 188. There, Shepardson dressed as Santa and passed out a bevy of gifts. A warning to one child: just because you’re happy about receiving a Spiderman toy doesn’t mean you have to see the Broadway musical when and if it ever opens.
See, even the cruel world of advertising can produce heartwarming holiday cards. Awww.