Sprint Explains Its Apology by Goat

By Kiran Aditham 

With the help of a bellowing goat, wireless carrier Sprint sends a shout-out to rivals Verizon and AT&T with this “super apology,” which aired during the third quarter of last night’s battle.

The ad from Deutsch LA aims at fellow carriers by saying sorry for calling competitors a goat, hence the featured animal in the advertisement, one that takes a jab at rivals’ expensive rates (calling them “sheep” in the process) while continuing Sprint’s “cut your bills in half” mantra.

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Speaking to the Kansas City Star before the big game, Sprint chief marketing officer Bill Hallock said:

“We’re going to have a little fun with it. At the Super Bowl people look for some humor, some entertainment value…and that’s what we’ve embedded in this [ad] as well.”

All it takes is a screaming goat to hammer the message home:

In other Greatest Clients Ever news, Sprint’s CEO endured some friendly trolling via T-Mobile John Legere during the game…and retweeted many fans’ messages mocking the latter’s campaign by Publicis Seattle.

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