AKQA hired Mark Uttley as group strategy director out of its San Francisco office. In the role, Uttley will be tasked with leading the research and insights discipline within the agency’s brand strategy practice.
Uttley formerly served as vice president, director of global consumer insight for Spotify, a position he held for nearly two and a half years and left last September. While with Spotify, consumer insights from Uttley’s department were a crucial element of several successful brand campaigns.
Before joining Spotify, he spent nearly two and a half years as director, global consumer insight, multimedia for Bloomberg. That followed nearly five and a half years as vice president, director of global consumer insight for Sony Music Entertainment and nearly five years with AOL as manger and then senior manager, consumer insights, before that.