SportsCenter Experiences Technical Difficulties in W+K’s Latest, Starring James Harden

By Erik Oster 

Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and Stan Verrett.

In the 30-second spot, which will run for six weeks, Harden fields a call from a mission control center as Everett and Verrett call with a technical problem on the set of SportsCenter. From here things take an unexpected turn, with a cameo by Houston Astros mascot Orbit. Without giving too much away, we can say that as far as “This is SportsCenter” spots go, this one is certainly on the stranger end. Harden, who also appeared in this memorable spot for Foot Locker a few months back, plays his part well, but we think this one will leave some people scratching their heads.

Credits:

W+K NEW YORK

Executive Creative Directors: David Kolbusz, Susan Hoffman

Creative Directors: Brandon Henderson, Caleb Jensen

Copywriter: Scott Mahoney

Art Director: Dan Oliva

Head of Content Production: Nick Setounski

Executive Producer: Temma Shoaf

Producer: Blakely McKnight

Account Team: Casey Jennings, Alex Scaros

Business Affairs: Sara Jagielski

 

PRODUCTION

Production Company: O Positive

Director: David Shane

Executive Producer: Marc Grill

Line Producer: Jason Reda

Director of Photography: David Morabito

 

EDITORIAL

Editorial Company: Arcade Editorial

Editor: Dave Anderson

Post Producer: Lauren Cancelosi

Post Executive Producer: Sila Soyer

 

VFX

VFX Company: The Mill

VFX Lead Flame/ 2D Lead: Jamin Clutcher

Producer: Clairellen Wallin

Co-Coordinator: Leigh-Anne Pike

 

TELECINE

Telecine Company: CO3

Colorist: Tom Poole

 

MIX

Mix Company: Heard City

Mixer: Keith Reynaud

Producer: Gloria Pitagorsky

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