Given all the recent drama surrounding the Cadillac account and the fact that it’s the end of the day on a Friday, we thought it would be a good time to look at some alternate work for one of the company’s campaigns.
Here, then, are two spots from Spike DDB — yes, the one run by Spike Lee and based nowhere near our neighborhood in Brooklyn — to promote the new Cadillac ATS sedan.
The first one, “Coding It”, seems to be about professional responsibility:
Note the old, corporate dude and his subtle nod of approval.
So you can get away with using the word “chiseled” outside the Twilight fan fiction universe.
The second spot, titled “Seizing It”, tells us that one doesn’t need to dress well to look successful: he just needs to drive a really expensive car.
CEO & Chief Creative Officer: Spike Lee
Creative Director: Rachel Donovan
Art Director: Christopher Cohen
Copywriter: Julie Atwell
Dir. of Ops & Integrated Production: Lizzie Haberman
Ops. Manager & Assistant Producer: Robyn Ross
Director of Business Affairs: Lynda Blaney-Smith
Director of Account Services: Riyhana Bey
Account Director: Geneika Lewis
Account Executive: Chad McLean
Head of Production: Vitaly Koshman
Executive Producer: Liz Silver
Producer: Rob Newman
DP: David Devlin
Location: New York, NY
EP: Zarina B Mak
Producer: Laura Patterson
Editor: JJ Lask
Executive Producer: Maxwell Gosling
Composers: Future Perfect
EP: Baptiste Andrieux
EP: Shira Boardman
Producer: Alyssa St. Vincent
VFX Supervisor: Yannick Leblanc
Senior Compositor: Fabien Coupez
Audio Mixer: Tom Jucarone
Executive Producer: Vicky Ferraro