Spike DDB Looks Fancy in a Cadillac

By Patrick Coffee 

Given all the recent drama surrounding the Cadillac account and the fact that it’s the end of the day on a Friday, we thought it would be a good time to look at some alternate work for one of the company’s campaigns.

Here, then, are two spots from Spike DDB — yes, the one run by Spike Lee and based nowhere near our neighborhood in Brooklyn — to promote the new Cadillac ATS sedan.

The first one, “Coding It”, seems to be about professional responsibility:

Note the old, corporate dude and his subtle nod of approval.


So you can get away with using the word “chiseled” outside the Twilight fan fiction universe.

The second spot, titled “Seizing It”, tells us that one doesn’t need to dress well to look successful: he just needs to drive a really expensive car.

Point taken.
Client: Cadillac
Agency: Spike DDB
CEO & Chief Creative Officer: Spike Lee
Executive Creative Director: Dabo Ché
Creative Director: Rachel Donovan
Art Director: Christopher Cohen
Copywriter: Julie Atwell
Dir. of Ops & Integrated Production: Lizzie Haberman
Ops. Manager & Assistant Producer: Robyn Ross
Director of Business Affairs: Lynda Blaney-Smith
Director of Account Services: Riyhana Bey
Account Director: Geneika Lewis
Account Executive: Chad McLean
Director: Anthony Mandler
Production Company: Believe Media
Prod. Company Location: Los Angeles, CA
Head of Production: Vitaly Koshman
Executive Producer: Liz Silver
Producer: Rob Newman
DP: David Devlin
Production: Kim Bradshaw/Black Hand Cinema
Editorial Company & Post Production: PS 260
Location: New York, NY
EP: Zarina B Mak
Producer: Laura Patterson
Editor: JJ Lask
Music: Future Perfect
Executive Producer: Maxwell Gosling
Composers: Future Perfect
VFX/Online: Eight VFX
EP: Baptiste Andrieux
EP: Shira Boardman
Producer: Alyssa St. Vincent
VFX Supervisor: Yannick Leblanc
Senior Compositor: Fabien Coupez
Audio Mix: Sound Lounge
Audio Mixer: Tom Jucarone
Executive Producer: Vicky Ferraro