Specsavers launched a new ad, created in-house by Specsavers Creative, examining all the various, creative ways children lose their glasses.
Directed by HLA’s Simon Ratigan, the spot opens on a bespectacled teddy bear launched into space by being tied to a bunch of balloons, accompanied by a child giggling. From there, we see other unique ways a child might lose their glasses, from placing them on a sushi restaurant conveyor belt to feeding them to a giraffe to somewhere managing to get them into a crane game. The simple message, that children lose their glasses easily and often, is cleverly delivered as a way of promoting the brand’s deal giving children two free pairs of glasses with purchase. A hashtag for the campaign, #TeddyInSpace, confirms who the real star of the ad is. That teddy bear, named Jerrie after Geraldyn ‘Jerrie’ Cobb – the first woman to complete astronaut-style training, was reportedly really launched into space with help from scientific balloons.
“Two free pairs of kids’ glasses is an amazing offer and our brief was to communicate it strongly. Filming a teddy bear in space certainly does that,” Graham Daldry, Specsavers creative director, said in a statement. “With Simon Ratigan’s accomplished storytelling skills, “I’m confident that this will be a memorable and effective campaign. We’re also really excited about the digital material which extends the story in a way I think our audiences will love.”
Credits:
Project name: Stratosphere
Airdate: 21 March 2015
Client/Brand: Richard Holmes, Marketing Director @ Specsavers
Brief: to promote Specsavers’s ‘kids get two free pairs of glasses’ offer
Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Copywriter: Aaron Scoones
Art Director: Mike Hutchinson
Agency Producer: Sam Lock
Media Agency: Manning Gottlieb OMD
Production Company: HLA
Director: Simon Ratigan
HLA Executive Producer: Mike Wells
HLA Producer: Tim Daukes
Editor: Owen Oppenheimer @ The Quarry
Post-production / VFX: The Mill
Audio post-production: Soho Square Studios
Exposure: TV, cinema & digital