Digital agency space150 hired Char Roseblade as senior vice president, account services, tasked with leading the agency’s account service discipline in Minneapolis and integrated teams on behalf of its client roster, which includes Buffalo Wild Wings, Nike, 3M, American Express and Red Baron Pizza. She will report to space150 chief operating officer Dutch Thalhuber.
“Char is an amazing brand-builder with deep expertise in emerging and traditional organizations worldwide,” Thalhuber said in a statement. “If done right, account service in today’s marketplace offers a true competitive advantage to our clients. Her insight, energy and brainpower will help our clients and agency better capitalize on the shifting tides of today’s marketing landscape. We are thrilled to welcome Char to the space150 team.”
Roseblade joins space150 from BBDO Minneapolis, where she has served as senior vice president, group account director since August of 2014, focusing on the Berkshire Hathaway HomeServices account. Before joining BBDO Minneapolis, she spent nearly two and a half years at Fitch, focusing on the Target in-store marketing account. That followed three and a half years at Carmichael Lynch, as senior account director and then director of marketing. Save for a year at BBH London as an account director on Levi’s, Roseblade spent her early career at Fallon, rising from an account management position to account director, working with clients including Nordstrom, Holiday Inn/Express and Children’s Defense Fund.
“space150 and its tremendous client roster represents an opportunity for me to help build and guide the direction of a next-generation agency and its relationship with clients,” Roseblade said. “I am extremely excited to join the space150 team and partner with our clients to bring the best of our creativity to the world.”