Details are foggy at this point, but sources familiar with the matter that McCann Erickson New York has won the U.S. biz for Zurich Insurance following a pitch. From what we’re hearing, the brand has worked with a few U.S. agencies in the past including a pretty familiar incumbent but has now solidified a U.S. agency. There have been some names thrown into the mix including a few outside of the IPG network. We’re checking with Zurich on the matter for clarification/comment.
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