There’s more than meets the eye when it comes to some of the most iconic images according to this campaign from the folks at Del Campo Saatchi & Saatchi, the brains behind the award-winning Andes “Teletransporter” effort. The agency, which recently added Cybershot to its Sony portfolio that also includes Playstation, plugs the camera’s “sweep panorama” feature and in doing so, shows what really (but not really) went down behind-the-scenes in photo shoots involving Albert Einstein and Marilyn Monroe. Check out the spot for the “candle in the wind” as well as credits after the jump.
“Einstein”
Creative Agency: Del Campo Nazca Saatchi & Saatchi.
Executive Creative Director: Maxi Itzkoff / Mariano Serkin
Creative Director : Diego Medvedocky / Ignacio Ferioli
Agency producer: Adrian Aspani / Ezequiel Ortiz
Account team: Joseph Baide / Ana Bogni / Reinier Suárez
Production Company: Garlic
Director: Marcelo Burgos
Executive producer: Alvaro Gorospe /Irene Nuñez Palma
Postproduction Company: Serena
Sound designer: Sonomedia.
Soundtrack: Swing Musica.
Advertiser´s supervisor: Kim Allard / Takashi Ashida
“Marilyn”
Creative Agency: Del Campo Nazca Saatchi & Saatchi.
Executive Creative Director: Maxi Itzkoff / Mariano Serkin
Creative Director : Diego Medvedocky / Ignacio Ferioli
Agency producer: Adrian Aspani / Ezequiel Ortiz
Account team: Joseph Baide / Ana Bogni / Reinier Suarez
Production Company: Garlic
Director: Marcelo Burgos
Executive producer: Alvaro Gorospe /Irene Nuñez Palma
Postproduction Company: Serena
Sound designer: Sonomedia.
Soundtrack: Swing Musica.
Advertiser´s supervisor: Kim Allard / Takashi Ashida