SlimFast Names Barker AOR for Upcoming Brand Relaunch

By Erik Oster 

SlimFast named New York-based independent agency Barker as its creative and interactive agency of record for its upcoming brand relaunch following a review.

Barker beat out a dozen agencies during a six month long review process to win the account. Other finalists in the review, which “included the unusual step of testing creative concepts among select agencies” were Pereira & O’Dell, DiMassimo Goldstein and Omelet.

Kainos Capital recently purchased SlimFast from Unilever and is looking to relaunch the brand in the coming weeks in an attempt to “reinvigorate sales and market share behind the most recognized weight-loss brand in America.”

“Barker’s solutions are thoroughly modern and insightful, and they are just what we need as we take this legendary brand to new heights,” explained SlimFast CEO Chris Tisi. “Internally and externally, we’ve assembled an expert team of swashbuckling innovators, hard core package goods marketers, and leading edge branding experts to bring this brand not only back to the market dominance it historically enjoyed, but beyond into new categories. It’s an exciting time here for our employees, our partners, our customers at retail, and our consumers.”

Barker’s first work for the brand is expected by the end of the month.

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