After monitoring over 250,000 tweets during last night’s big game, Mullen, Radian6 and Boston.com have picked Chrysler as this year’s BrandBowl champ, an honor that goes to the “most effective brand” to advertise during Fox’s Super Bowl telecast. The automaker’s win is due in large part to the two-minute love letter to Detroit above starring Eminem (who pulled double-duty last night as pitchman for Lipton Brisk).
How was this all broken down? Well, the parties involved used tweets about the ads to inform real-time metrics which allowed the public to view rankings of the most and least effective brands on the Super Bowl.
So now that you know who the best was, we might as well let you in on the worst. Cars.com was voted the least effective Super Bowl XLV advertiser, and with spots like this, who are we to argue? See top 10 BrandBowl scorers below:
1. Chrysler
2. Doritos
3. Volkswagen
4. Pepsi Max
5. Best Buy
6. Lipton Brisk
7. Coca-Cola
8. Go Daddy
9. Motorola
10. Chevrolet