With the need for better storytelling in mind, W+K London has added Dan Hon to its creative team. Hon arrives from London-based entertainment company SixtoStart, which he co-founded with his brother in 2007.
While at SixtoStart, Hon produced work including “We Tell Stories” for Penguin, which earned both Innovation and Best of Show at SXSW Interactive in 2009.
Hon, whose skills lie in games, play and storytelling, will initially work out of London before ultimately moving on to W+K HQ in Portland for a range of clients including Nike and Honda. In a statement, he says, “The world of advertising, media and entertainment is changing in such a fundamental way, and to be part of an agency that’s embracing that change and open to new ideas is fantastic. I’m really looking forward to infusing W+K with a sense of play and games in London and Portland.”
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