Sir Charles, Samuel L. and Spike Hit the Road for March Madness

By Kiran Aditham 

If you’ve watched any of the March Madness coverage across CBS and the Turner network over the past few days, you’ve no doubt seen at least one of a handful of Capital One ads starring the brand’s pitchman Samuel L. Jackson along with fellow travelers Charles Barkley and Spike Lee (who also directed).

As the group hits the road to the Final Four in the series of ads from DDB Chicago, the trio brings with them a nice sense of camaraderie and chemistry, with Spike playing the straight man, Samuel L. the cool in-between, and Barkley the expected comedic relief.

Barkley has been quite active as of late: over the last few months, he’s appeared in BBDO’s Foot Locker campaign, W+K’s Nike Golf work, and Ogilvy Chicago’s latest for CDW/Lenovo.

The standout spot from the new DDB campaign above reminds us that it’s always best to rely on GPS over Chuck when it comes to directions.

Check out a second ad, “Ville,” below.