We’ve received confirmation from those in the know that Paul Sincoff, who’s spent nearly two years copywriting at Mekanism on campaigns such as this one for Method, has headed to Boulder and officially started this week as an associate creative director at Crispin Porter + Bogusky. If you recall, Sincoff was the man behind the “Ad Agency in My Mind” site during a brief stint at SVP/ACD on JetBlue among other accounts while at Mullen back in 2011. During his career, Sincoff spent a handful of years at TBWA\Chiat\Day and one as an interactive copywriter at TBWA\Tequila on a variety of past and present accounts from Playstation to Visa.
Along with Sincoff’s hire, CP+B has also promoted Ryan Nikolaidis, the man who helped lead work on the Jell-O “Jiggle It” app, to the rather unique title of associate director of physical computing.