Sinai Health Foundation Picks Huge Toronto as Creative AOR

By Erik Oster 

Sinai Health Foundation has selected Huge Toronto as its creative agency of record.

Huge Toronto will be tasked with evolving Sinai Health Foundation’s brand strategy, creating a communications platform and a digital experience for the foundation and hospital system in Canada. Sinai Health Foundation functions to raise funds for Sinai Health System and entered into this relationship with Huge with the goal of raising awareness of the foundation and achieve ambitious funding goals ahead of its 100th anniversary in 2023.

“When looking for a long-term partner for the next era at Sinai Health Foundation, Huge was
uniquely equipped to deliver an integrated and holistic strategy to reimagine our brand and
consumer digital experience,” Sinai Health Foundation vice president, brand strategy and marketing Danielle Donadio said in a statement. “We are excited about this partnership with the Huge team and the positive impact it will have in communicating our unique value proposition in the Canadian healthcare landscape.”


“We are thrilled to embark on this partnership with Sinai Health,” Huge Toronto managing director Matt DiPaola added. “Together we aim to redefine how digital can enable patient and donor experience and further elevate this local Toronto organization’s world-class reputation.”

Huge has already begun work with the brand and its first campaign is expected to roll out some time this fall.

The agency’s Toronto office has recently added clients including Four Seasons, West Jet, ATB, Longo’s, CMDC and MaRS Discovery District. Stateside, Huge recently picked up and Brooks Running.