‘Simpsons’ Cast Gets Schooled on ‘6.5 Seconds That Matter’

By Bob Marshall 

When Groundskeeper Willie and Moe Syzlak give your company’s credo a ringing endorsement, it’s probably a poor reflection on you. But, in the instance of The Simpsons using marketing lingo to rope in women, we’d have to give the folks at DraftFCB a thumbs up.

For those tuned into FOX last night while the Grammys awarded the Arcade Fire’s The Suburbs Album of the Year (huh?) on CBS, you saw some of The Simpsons‘ beloved cast put DraftFCB’s “6.5 Seconds That Matter” to practical, romantic use. As Draft says, 6.5 seconds is the average engagement time between consumers and branding messaging. So, when you’re marketing your own personal strengths to the opposite gender, think of DraftFCB instead of the Moe Syzlak approach: Pick-up lines don’t help branding. Taglines can.

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