Siltanen & Partners are releasing a new spot for Coldwell Banker, entitled “Catch, ” released on the heels of the agency’s “Home’s Best Friend” ad released last month.
The 30-second spot takes a nostalgic look at the time-honored tradition of playing catch in the back yard. In the spot, a father reminisces about how “Catch was my therapy growing up,” with an accompanying flashback. The flashback fades into a photo as the man says, “Today, I have my own kids,” and he goes out for a catch with his daughter (points for avoiding gender stereotypes), adding, “And catch is still my therapy.”
The sentimental spot is timed to coincide with the start of the baseball season (now less than two weeks away), and will air during Baseball Tonight (this will mark the fourth year that Coldwell Banker is sponsoring the show) and other ESPN programming.
“Every home has a story to tell, whether it’s playing catch in the backyard or being greeted by your dog when you walk in the door,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC, in a statement. “By zeroing in on these specific moments, we’re able to capture those special memories that touch our hearts, and create lasting memories of home and how much it means to all of us.”