Siltanen & Partners, Coldwell Bankers Find ‘Somebody to Love’

By Erik Oster 

Siltanen & Partners launched a new spot for Coldwell Bankers, celebrating the brand’s continued collaboration with, which began with “Home’s Best Friend” back in 2015.

For the third straight year, Coldwell Bankers is working with Adopt-A-Pet and, as in previous efforts, an adopted dog stars in “Somebody to Love.” That dog provides some much needed companionship to a young guy who appears to be living alone. It’s a good thing he walked past the pet store on pet adoption day!

The spot concludes by celebrating Coldwell Banker’s relationship with Adopt-A-Pet, stating that together they’ve found homes for more than 20,000 dogs, followed by the line, “Because everyone deserves a loving home.”

It’s a familiar story: guy rescues dog, or is it the other way around? But it’s one that’s easy to relate to and not a far leap for Coldwell Banker, as dog owners will say it’s not home without their canine companion. It also gains an added dimension from its use of a real rescue dog and the brand’s continued support of

“When I think about the last three years, I’m struck by the outpouring of love we have seen through the Homes for Dogs Project,” Coldwell Banker CMO Sean Blankenship said in a statement. “Hundreds of Coldwell Banker agents and offices held adoption events in their own communities. This spot kicks off year three of our campaign in a singular story, capturing the magical feeling and joy pets bring to our home.”

Blankenship told Adweek that the rescue dog, Scout, was a true professional, happily dealing with multiple take while always hitting her marks. “She was a total scene stealer,” he added.
Client: Coldwell Banker
Agency: Siltanen & Partners
Rob Siltanen, ECD

Production Company: Therapy Studios
Director: Jonathan David
Artist: Wren Waters
Assistant: Amber Andrada
Producer: Allegra Bartlett