Siltanen & Partners, Coldwell Bankers Find ‘Somebody to Love’

By Erik Oster Comment

Siltanen & Partners launched a new spot for Coldwell Bankers, celebrating the brand’s continued collaboration with Adopt-A-Pet.com, which began with “Home’s Best Friend” back in 2015.

For the third straight year, Coldwell Bankers is working with Adopt-A-Pet and, as in previous efforts, an adopted dog stars in “Somebody to Love.” That dog provides some much needed companionship to a young guy who appears to be living alone. It’s a good thing he walked past the pet store on pet adoption day!

The spot concludes by celebrating Coldwell Banker’s relationship with Adopt-A-Pet, stating that together they’ve found homes for more than 20,000 dogs, followed by the line, “Because everyone deserves a loving home.”

It’s a familiar story: guy rescues dog, or is it the other way around? But it’s one that’s easy to relate to and not a far leap for Coldwell Banker, as dog owners will say it’s not home without their canine companion. It also gains an added dimension from its use of a real rescue dog and the brand’s continued support of Adopt-A-Pet.com.

“When I think about the last three years, I’m struck by the outpouring of love we have seen through the Homes for Dogs Project,” Coldwell Banker CMO Sean Blankenship said in a statement. “Hundreds of Coldwell Banker agents and offices held adoption events in their own communities. This spot kicks off year three of our campaign in a singular story, capturing the magical feeling and joy pets bring to our home.”

Blankenship told Adweek that the rescue dog, Scout, was a true professional, happily dealing with multiple take while always hitting her marks. “She was a total scene stealer,” he added.
Credits:
Client: Coldwell Banker
Agency: Siltanen & Partners
Rob Siltanen, ECD

Production Company: Therapy Studios
Director: Jonathan David
Artist: Wren Waters
Assistant: Amber Andrada
Producer: Allegra Bartlett

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