Siltanen & Partners are launching a new dog-themed spot for Coldwell Banker entitled “Home’s Best Friend.”
The 30-second spot will make its broadcast debut during ABC’s coverage of the Academy Awards, marking the third straight year the brand has debuted a new ad during the program (following the debut of “Your Home” last year). Directed by Kat Coiro, “Home’s Best Friend” focuses on the moment homeowners are greeted by their dogs, and the happiness felt during this moment by both pet and owner. It opens with the excruciating wait dogs face while waiting for the owners, with an original song to match, before the mood (and tune) abruptly shift when the owners arrive at home. The spot refines the celebration of coming home (now with dogs!) in last year’s “Home Sweet Home” and retains the “#HomeRocks” hashtag.
All of the dogs in the ad are real rescue dogs, and Coldwell Banker has partnered with Adopt-a-Pet.com for an initiative called “Homes for Dogs Project,” which seeks “to help adoptable dogs find homes in their communities through a variety of tactics including hosting adoption days by partnering with local shelters in the Adopt-a-Pet.com network.”
“We are so inspired by the desire of Coldwell Banker to launch this amazing program,” said Abbie Moore, executive director of Adopt-a-Pet.com, in a press release. “Coldwell Banker has such a rich legacy of helping people find homes, and they recognize how important pets are in making those homes complete. We share the view that nothing turns a house into a home more quickly than the addition of a loving pet. And with more than 40 million viewers tuning into the Academy Awards, this commercial has the potential to raise tremendous awareness about pet adoption and help us find homes for so many dogs.”