Sid Lee Acquires Paris Hyrbid Agency/Consultancy Haigo

By Erik Oster 

L-R: Sid Lee Paris chairman, ecd Sylvain Thirache, Haigo co-founder and managing director Guewen Loussouarn, Haigo co-founder, design and strategy lead Patrick Maruéjouls, Haigo deputy managing director, program and product management lead Nicolas Moreau, Sid Lee president Johan Delpuech

Hakuhodo DY Holdings-owned Sid Lee has acquired Paris hybrid agency/consultancy Haigo, which will become part of Sid Lee Paris.

“We’re pleased to join Sid Lee and continue to grow Haigo. This merger enables us to support our clients in new territories and to better promote the products and services we help them create. It also opens up new perspectives for our teams, whose development is at the heart of our corporate projects,” Haigo co-founder Guewen Loussouarn said in a statement.

Since its founding in Paris in 2015, Haigo has grown to a team of around thirty employees. Specializing in strategic consulting, design and innovation, Haigo has worked with clients including AXA, LVMH, Orange, RATP, Salomon and Société Génerale.

“By combining a design approach with user research, Haigo identifies real client-facing problems and addresses them through innovative initiatives,” Sid Lee Paris Johan Delpuech said in a statement. “This acquisition allows us to strengthen our offer and accompany our clients in all aspects of their innovative projects: from strategy to production, communication to storytelling.”

“We’re very pleased to welcome Haigo to Sid Lee. Their experience in user research and behavioral studies makes it even easier for us to imagine the multi-platform products and services that will have a prominent presence in the near future,” added Sid Lee Paris president and executive creative director Sylvain Thirache. “This fits perfectly within Sid Lee’s breakthrough DNA, which applies creativity to brands to help them form a closer relationship with their communities.”

The move follows Sid Lee’s acquisition of Paris content and events agency Yard in October of 2017. With the addition of Haigo, Sid Lee Paris now offers services across strategy, innovation, storytelling, and production.