Hey, if Little Caesars can make a comeback of sorts in the advertising realm, why can’t Shoney’s? It’s been a while since we’ve heard from the latter chain, which if you don’t know is somewhat similar to Denny’s or Perkins and is largely based in the Southern/Southeast regions. After working with the likes of indie agency Match and the now-defunct Cliff Freeman & Partners several years ago, Shoney’s has finally found a new AOR in BFG (not to be confused with BFG9000, which just so happens to work with Little Caesars).
Anyhow, this BFG, which is located on South Carolina’s Hilton Head Island and has worked with Warner Bros Entertainment, Hanes and Coca-Cola, picked up the Shoney’s biz after a review and will now be responsible for TV, print, radio, outdoor and social among other components. Regarding what he calls his company’s “rejuvenation,” Shoney’s chairman/CEO David Davoudpour says in a statement, ”Shoney’s is revitalizing an iconic, American brand. BFG’s knowledge of the restaurant industry makes them the perfect partner for our Shoney’s brand, and we believe BFG will bring innovative ideas and fresh thinking to the table.”