She Runs It Names its 2024 Women of the Year

By Kyle O'Brien 

She Runs It, an organization with a mission to pave the way for more women to lead at all levels of marketing, media and tech, is giving its annual salute to three executives who best embody the fearless spirit of the organization.

She Runs It’s Women of the Year, which is now in its 61st year has named its 2024 recipients: Andrea Brimmer, chief marketing and public relations officer, Ally Financial; Charisse Hughes, svp, chief growth officer, Kellanova; and Eileen Kiernan, global CEO, IPG Mediabrands.

Winners were selected from dozens of nominations and were chosen for lifting and championing others while driving growth and innovation for their companies.

Advertisement

“We consider this award to be our most prestigious because it honors some of the most accomplished and inspirational women in marketing, media and tech,” said Lynn Branigan, President and CEO of She Runs It. “This year is no exception. These women are remarkable leaders who have the unique ability to achieve equal measures of business success and social responsibility, all while leading with empathy, advocating for DE&I, challenging the status quo, and lifting others.”

Brimmer joined Ally in 2006 and spearheaded the creation and launch of the Ally brand in 2009. Since becoming CMO in 2015, she has unified the brand under the company’s “Do It Right” mantra, and at her direction, Ally has established itself as a financial services company dedicated to solving customer pain points that traditional institutions ignored.

Brimmer is passionate about advancing DEI and using her platform to create good in the world. In 2022, she launched the marketing industry’s first 50/50 pledge with the goal of spending equal amounts in advertising for women’s and men’s sports. Her leadership in gender equity resulted in her being named to Fast Company’s Most Creative People in Business for 2023, Forbes World’s Most Influential CMOs in 2023 and the 2022 WISE Woman of the Year.

At Kellanova, Hughes is responsible for driving the growth agenda for the company through leadership of global brands, innovation and R&D, commercial advanced analytics, marketing excellence, and licensing and cultural initiatives. She puts data at the heart of commercial planning and finding behavioral patterns that unlock unique business opportunities. Whether identifying a licensing partnership by understanding the cohorts of brands that influential consumers love most or finding a way to open up brands and products to an underserved community, Hughes’ view on data application for CPG has led to a new enthusiasm at the compnay to win through technology and the power of data.

Previously, Hughes was the CMO for Pandora Americas. Her experience also includes marketing and brand leadership roles with The Estee Lauder Companies, Avon Products, Inc. and Sara Lee Corporation. She is a passionate advocate for DEI and is an active member of Women of Kellanova+ and the African American Resource Groups. She was named 2022’s CMO of the Year by Consumer Goods Technology, and was also recognized in the inaugural class of Adweek’s Marketing Vanguard Awards in 2023.

Kiernan is responsible for the vision, strategy, and performance of IPG Mediabrands, the media and marketing solutions division of IPG, and its 18,000 employees across 130 countries. She has over 25 years of experience spanning brand stewardship, integrated marketing, creative strategy, business development and client and team leadership.

Previously, Kiernan served as global CEO of award-winning IPG Mediabrands agency, UM, where she oversaw global strategy, product, operations, and management of clients including Spotify, American Express, BMW, J&J, Levi Strauss & Co., H&M and Sony. Earlier in her career, Kiernan was global president at J3, held a global remit overseeing UM’s Coca-Cola business in over 40 markets worldwide and served as global CMO for UM.

She Runs It will honor the three Women of the Year recipients at an awards celebration on July 17 at The Edison Ballroom in New York City.

Advertisement