Stereogum Prefix has a pretty funny breakdown of why this latest iPhone ad makes no sense, mainly because no one in their right mind would have Owl City and Grizzly Bear on the same playlist. Sorry to come off like a card-carrying indie snob (which I don’t deny), but Owl City is a complete Postal Service ripoff and oh yeah, the ad is actually plugging Zooey Deschanel’s band She & Him. Still, this play for the indie rock demo proves that Apple needs to recharge its batteries.
Here are Prefix’s four major reasons, which we pretty much agree with:
1. That anyone actually has the entire Owl City album on their iPhone.
2. That said Owl City lover would also really like Neon Indian, Grizzly Bear and Phoenix, because, no, there is not overlap between their audiences.
3. That someone who has painstakingly built a stereotypically indie musical selection on their iPod wouldn’t have already had a leaked version of She & Him’s Volume Two on their iPod.
4. That said person wouldn’t be able to pick Zooey Deschanel’s voice out without a stupid app.