The fave iPhone app of yours truly has unveiled its new ad platform for brands and broadcasters called SARA (Shazam Audio Recognition Advertising), which has already been promoted within Dockers’ “Wear the Pants” campaign. Now, you can add to your couch potato experience by pointing your handset and “Shazam” spots to access exclusive video content and such.
In a statement, Shazam CEO Andrew Fisher gives the 411, saying:
“With the launch of the SARA program, we are enabling brands and broadcasters to achieve consumer engagement beyond traditional television whereby the promotion can be captured on a mobile with exclusive content and offers. For consumers this means the promotion can reside on their mobile and live on, such as ‘two for one’ pizza offers promoted via television and radio advertising, or unique media packages from a broadcaster that consumers can watch while on the move. Most importantly more than 50 million Shazamers have this capability already and we are expanding the value of what we bring to this community beyond music.”
In addition to the SARA launch, Shazam also announced a partnership with NYC-based mobile marketing firm Augme Mobile to bring the ad technology–which is stated to be “100% opt-in–to the North American market.
Via Branding Unbound
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