Secret Weapon Marketing Gets Animated for SoCal Honda Dealers

On the heels of the nostalgia-stoking “Happy Honda Days” national campaign from RPA, Secret Weapon Marketing is releasing a similarly nostalgic regional campaign for SoCal Honda Dealers.

Whereas RPA’s effort pines for the holiday toys of yesteryear, Secret Weapon Marketing uses claymation to evoke the 1964 television special Rudolph the Red-Nosed Reindeer while championing the Helpful Honda Guys. In “All Dressed In Blue,” the animation is set to a rhyming song as the Helpful Honda Guys help a polar bear family build an igloo, cook up an Italian staple for a yeti and help a short elf gain confidence. “Sleigh Wash” foregoes the song but documents a similar “Random Act of Helpfulness,” as the Honda crew wash Santa’s sleigh.

In addition the broadcast spots breaking today, the campaign will be supported by “digital executions, a bloopers reel of all the Happy Honda characters that will be shared through social media; and an innovative take-over footprint at the LA Auto Show.”

Credits:

“Sleigh Wash”

Creative Director: Rick Sittig

Producer: Randy Zook

Associate Creative Director: Leah Dieterich

Associate Creative Director: Neal Desai

Copywriters: Brian Hallisey & Sarah Weigl

Art Directors: Janete Chun & Shawn Coogan

Managing Director: Pat Adams

Account Director: Brock Anderson

Account Supervisor: Saro Karagueuzian

“All Dressed in Blue”