Secret Weapon Introduces ‘Burrito Team’ for Jack in the Box

By Erik Oster 

Secret Weapon introduces Jack in the Box’s breakfast burritos with the new 30-second spot, “Burrito Team.”

In the spot the “Burrito Team” comes together for a meeting with Jack (the creepy snowman mascot), who declares, “We set out to make a bigger, tastier breakfast burrito, and I think we nailed it.” Going with the tagline, “Burritos so big, they make everything look…smaller,” Secret Weapon chose to cast little people in the parts of the Burrito Team, with mini coffee cups at their spots around the desk. Make of that tactic what you will.



CD: Dick Sittig
ACD: Leah Dieterich and Reece Hoverkamp
CW: Mike Alfaro
AD: Jaime Villalva
DIRECTOR: Dick Sittig