Seattle agency POP hired James Wilkinson as chief creative officer, a new position at the agency.
In the role, Wilkinson will be tasked with leading creative development and direction across a client roster that includes Target, Microsoft, Adobe and F5 Networks.
“Our focus is on crafting creative solutions that solve business and marketing challenges for our clients. World-class creative talent paired with a leader of James’ caliber will further these efforts in a meaningful and impactful way” POP CEO and founder Bill Predmore said in a statement. “For nearly 25 years, James has re-engineered and re-imagined creativity with the teams he has led. His passion is infectious and is already playing a pivotal role solving tomorrow’s complex marketing challenges for our clients.”
“POP’s work is recognized for making a lasting impact on its clients’ businesses through an obsession with craft,” added Wilkinson. “The opportunity to identify, nurture and inspire POP’s creative team and deliver transformative solutions for clients and their customers is the perfect challenge for the next chapter in my creative journey.”
An industry veteran of nearly 25 years, Wilkinson joins POP from SapientRazorfish, where he led creative for the Western Region as vice president, executive creative director. Before joining SapientRazorfish in February of 2012, Wilkinson spent time as a creative director with Saatchi & Saatchi and Leo Burnett. Over the course of his career he has worked with brands including Nespresso, Intel, Nokia and TAG Heuer.