SC Johnson Consolidates Media Buying with PHD

By Erik Oster 

Following a review only open to roster shops — something of a trend lately — SC Johnson has consolidated its media buying with PHD, Adweek reports. The move comes just four months after the company shifted its media planning to the agency from WPP’s Maxus.

SC Johnson, whose brands include Glade, Windex and Raid, spends around $1 billion on media annually, $300 million in the U.S. alone, according to the publication. PHD will now work with SC Johnson’s creative agencies: BBDO and Ogilvy & Mather, which have served as the brand’s creative agencies since 2011.

“We are pleased to partner with PHD for global media buying,” Fisk Johnson, chairman and CEO of SC Johnson, said in a statement. “After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity.”