SapientNitro Uses Audio From Real Call in Halloween-Themed Spot for ADT

By Erik Oster 

SapientNitro launched a new, Halloween-themed spot for ADT, featuring a real call from a customer.

The customer in question was a mother of a son who, perhaps overloaded by spooky stories, developed an intense fear of ghosts. So mom called up ADT and got a salesman to explain that their home was protected, as their security system included ghost monitors that could detect any paranormal activity inside the abode.

SapientNitro used the audio from the call to create an animated spot. The lighthearted animation is well-suited to the nature of the call, which underscore the responsiveness of ADT’s on-call team. Hey, they’ll even lie to your children for you!