SapientNitro Flies Beyond for Grey Goose

By Erik Oster Comment

SapientNitro, social agency of record and digital agency for Grey Goose, has launched a holiday campaign for the premium vodka brand as an extension of its “Fly Beyond” global campaign.

The campaign is centered around two broadcast spots, running 15 seconds and 30 seconds, supported by digital, print and social initiatives. In the 30-second spot (featured above), the agency positions the brand as a “gift for those who fly beyond.” The spot opens on a city party where someone fills several glasses with ice and opens up a bottle of Grey Goose. “We all know someone this year, who has done something special,” intones the voiceover as the bottle is opened and poured. For those who haven’t done anything special, we’re guessing Smirnoff or Absolut will do the trick, and apparently that fickle 007 has changed his preference to Belvedere.

“Grey Goose has long been a brand that people have shared with friends and celebrated with those most special in their lives,” said Grey Goose VP Category Director. “This year we bring that sentiment to life through the new Fly Beyond platform which encourages people to recognize those they hold dear…”

Credits:

BRAND TEAM
Grey Goose VP Category Director – Vodkas: Lyle Tick

Grey Goose Brand Manager: Chris Lyn-Sue

 

TV

Chief Brand Strategy Officer: Darren McColl

Executive Creative Director: Robert Kleman/Matthew Atkatz

Strategy Lead: Carlos Arcos

Production Company: MJZ

Post production: cut and run

Creative Director: James Allen

Creative Director: Andrew Goldstein

Senior Designer: David Iglesias

Producer: Monica Alameda

Senior Account Director: Cherie Koster

Account Supervisor: Spencer Holmes

Account exec: Elaine Zhu

 

PRINT

Chief Brand Strategy Officer: Darren McColl

Executive Creative Director: Matthew Atkatz/ Robert Kleman

Strategy Lead: Carlos Arcos

Production Company: General Assembly

Creative Director: James Allen

Creative Director: Andrew Goldstein

Art Producer: Amy Houston

Senior Account Director: Cherie Koster

Account Supervisor: Spencer Holmes

Account exec: Elaine Zhu

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