Samuel L. Jackson, Charles Barkley and Spike Lee Return in DDB Chicago’s Latest March Madness Effort for Capital One

By Erik Oster 

With March Madness here, travel buddies Samuel L. JacksonCharles Barkley and Spike Lee return for the latest additions to DDB Chicago’s “Road Trip” campaign for Capital One.

If you’re familiar with earlier “Road Trip” efforts, you already know what to expect and “Steaks” dispels any doubt that the agency is trading in the same goofy humor as in the past.

Barkley can’t contain his excitement to finally make a joke referencing a certain movie starring Jackson, when the three companions find themselves eating steaks on a flight. Other spots see the trio watching March Madness basketball as Barkley introduces them to his snacking innovation and unusual TV setup and in various travel scenarios.

As with earlier iterations, there’s a slew of different 30-seconds spots to mix things up, which will run throughout March Madness coverage. The latest efforts may take Barkley’s ridiculous antics a little too far at times, moving the campaign towards a caricature of itself. Perhaps after so many “Road Trip” spots that was somewhat inevitable.

Client: Capital One
Agency: DDB Chicago
Chief Creative Officer: John Maxham
Group Creative Director: Travis Parr
Group Creative Director: Mike Ackerman
Associate Creative Director/CW: Carlos Rangel
Associate Creative Director/CW: Zack Carlstrom
Associate Creative Director/AD: Michael Rosenthal
Copywriter: Dan Donahue
Art Director: Sandra Jurado
Copywriter: Sean Collander
Art Director: Brittany Druker
SVP, Group Account Director: Chris Pultorak
Account Director: Suzanne Stovall
Account Executive: Rachel Dawson
Chief Production Officer: Diane Jackson
Executive Producer: Kent Smith
Producer: Allison Magill
Business Manager: Polly Poulos
Art Producer: Suzanne Koller


Production Company: Pony Show Entertainment
Director: Spike Lee
Partners: Susan Kirson & Jeffrey Frankel
Executive Producer: Helga Gruber
Supervising Producer: Fern Martin
Head of Production: Gareth Wood
Line Prodution: Kevin Baird

Editorial: White House Post
Editor: Meg Kubicka
Editor: Brian Gannon
Exective Producer: Dawn Guzowski

Finishing / VFX Company: Filmworkers / Churchill Studios
Executive Producer: Robert Churchill