Saatchi to Take on Russia, Revamp Kosovo’s Image

By Matt Van Hoven 

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Saatchi & Saatchi’s Israel-based office has won a $7.3 million account to help improve Kosovo’s international image. Congrats, Saatchi, and good luck taking on Russian backed Serbia, which until about a year ago had its thumb on the tiny (now) Balkan nation, and is held responsible for keeping the average Kosovanian man down.

Speaking of taglines…Kosovo, where vodka goes to tie one on.

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