For the 120th anniversary celebration of Budapest’s Grand Boulevard, Saatchi & Saatchi Budapest created “The world’s first antique steampunk cash machines.”
The Grand Boulevard houses some five CIB Bank branches, so the event seemed a perfect fit for the brand. But how to attract attention? Saatchi & Saatchi Budapest created a pair of antique ATM machines that appear to run on steam power and gears. Only rather than dispensing forint (Hungarian currency), the machines took peoples’ photos and printed out “personalized bank notes.”
That means toy money.
According to the case study above, the stunt was the social media hit of the event.
At the very least, the machines do appear to have attracted quite a crowd eager to take pictures of other people having their pictures taken. At least some of those visiting the machines may be current or prospective customers, though they didn’t leave any richer unless we’re talking memories that will live forever on Instagram.
Agency: Saatchi & Saatchi Budapest
Client: CIB Bank
Creative Director: Andrea Toth
Art Directors: Korinna Tánczos, Tamás Szalkai
Copywriter: Orsolya Nagymáté
Account Director: Zsuzsanna Döbrei
Account Executive: Edit Pálfi
Project Coordinator: Orsi Kmetty
Production Designer: Magdolna Varga / Prop Club