Saatchi & Saatchi Rock Out for Chase and Apple Pay

By Patrick Coffee 

This morning saw the debut of one of the first spots promoting Apple Pay via Chase AOR Saatchi & Saatchi and, according to AdAge, the heavy hand of Apple itself.

Here’s the 90-second ad, which premiered on YouTube and stars the indie pop band Bleachers as well as some small Los Angeles-area businesses that have partnered with Chase in the past.

For reference, these are not the first ads promoting Apple’s newest offering: a series tied to professional baseball ran last month via Apple partner Mastercard.

Further information in the AdAge report confirms that Apple is a dream client. From Chase’s Chief Brand Officer Susan Canavari:

“Our concepts went to Phil, our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too.”

That’s Phil Schiller, Apple’s head of marketing. Shorter versions of the ad will run throughout the holiday season; full creative credits below.

Saatchi & Saatchi New York 

Chief Creative Officer                                                Jay Benjamin

Creative Director                                                        Doug Pippin

Associate Creative Director (Art)                               Katie Kuni

Senior Copywriter                                                       Kasey Foster

Chief Production Officer                                            Tanya LeSieur

Director of Content Production                                  John Doris

Executive Producer                                                     Bruce Andreini

Producer                                                                      Ian Kelly

Music Producer                                                           Christine Hunt

Director of Talent                                                       Tina Sperber

Director of Licensing                                                  Rosemarie Jacques

Business Manager                                                       Alan Zucker

Group Account Director                                             Kim Bealle

Account Director                                                        Rebecca Robertson

Assistant Account Executive                                      Kim Yih

Production Company                                               Iconoclast, Los Angeles, CA

Director                                                                       Gustav Johansson

Director of Photography                                             Chayse Irvin

Executive Producer                                                     Charles-Marie Anthonioz

Line Producer                                                             Bridgitte Pugh

 

Edit                                                                             Cut & Run, New York, NY

 

Editor                                                                          Sam Ostrove

Assistant Editor                                                          Ryan Harrington

Producer                                                                      Jean Lane

Executive Producer                                                     Rana Martin

 

Music                                                                          RCA Records

Band                                                                           Bleachers

Song                                                                            “Rollercoaster”

 

Color Grading                                                           Company 3, New York, NY

Colorist                                                                       Sofie Borup

 

Audio                                                                          Sonic Union, New York, NY

Mix Engineer                                                              Steve Rosen

 

VFX/Post                                                                   Cut & Run, New York, NY                        

Flame Artist:                                                                Joseph Grosso

Graphic Artist:                                                             Matthew Dolven

Producer:                                                                     Julia Williams

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