Here’s a new and timely campaign from Saatchi & Saatchi’s New York office. The client is Brotherhood/Sister Sol or “Bro/Sis,” a Harlem-based youth development organization that has played an active role in the movement to reform the NYPD’s controversial “stop and frisk” policy, which disproportionately targets young men of color.
Here’s the spot, which debuted on the group’s YouTube page yesterday:
It’s a bleak portrait of the difference between the police department’s approach to serving disparate communities, and its purpose is to raise awareness of conversations like those depicted above.
Talk about the talk, a site set up as part of the campaign (which also includes social media elements) lays out the campaign’s theme:
“It’s time to acknowledge that the conversations about the police that happen in black homes are often very different than they are in white ones.”
The piece was written and directed by Saatchi NY ECD Peter Moore Smith; full credits below.
Agency Credits
Jay Benjamin – Chief Creative Officer
Peter Moore Smith – Executive Creative Director/Director
Johnnie Ingram – Creative Director
Tanya LeSieur – Chief Production Officer
John Doris – Director of Content
Kedma Brown – Director of Integrated Production
Sheldon Levy – Executive Producer
Jennifer Shepard – Interactive Designer
Chris Kline – Interactive Designer
Jeong Park – Associated Integrated Producer
Steve Nowicki – Lead Creative Technologist
Robert Moon – Information Architect
Emily Wilcox – Management Director
Taylor Doyle – Account Executive:
Production
Aero Film, New York, NY
Peter Moore Smith- Director
Lance O’Connor- Executive Producer
Sara Eolin- Executive Producer
Marla Whittaker- Head of Production
Sarah Farrand- Producer
Dave Gare- Co-Producer
Brad Abrams- 1st AD
Beathanne Schebece- 2nd AD
Matthew Snetzko- Production Supervisor
Albert Dobyns- Production Coordiantor
Editing House
KYLE Edit, New York, NY
Nate Taylor- Editor
Jake Pippin- Assistant Editor
Eyton Gutman- Executive Producer
Visual Effects
Nice Shoes, New York, NY
Lez Rudge- Colorist
Sound
Sonic Union, New York, NY
Mike Marinelli- Audio Engineer